Let Us Introduce HRnow.me | Your Expert HR & Recruitment Advisory & Consultant for Startups, Scaleups and Small Businesses in UAE

HRnow is a boutique HR consultancy in Dubai that helps startups, small businesses, and growing companies across the UAE build strong, simple, and scalable people operations.

Whether you are setting up your first HR structure or expanding into the UAE, we make it easier to hire, manage, and retain top talent without hiring a full-time HR team.

Founded by Elena Tench, an experienced international HR leader, HRnow.me is built for founders and business owners who need HR support that fits their stage.

We work hands-on with UAE-based startups, scale-ups, small and medium-sized businesses and global and international businesses entering the local market, offering expert guidance on HR setup, recruitment, onboarding, compliance, and more.

Whether you need help navigating UAE labour law, building your first HR policies, or designing a smart hiring strategy, we simplify the process so you can focus on growth.

From Mainland to Free Zone setups, we know what it takes to get HR right in the UAE.

Our services include:

→ Full A to Z HR setup

→ Fractional HR services and embedded HR support

→ Recruitment for startups, scale-ups, and SMEs

→ Executive search for roles in HR, Operations, EA/PA, and business support

→ HR audits, policy creation, performance systems, and more

We also offer pay-as-you-go and retained and fractional HR consultancy services, perfect for small businesses that need flexible, senior-level support without the ongoing overhead.

With clients across Dubai, Abu Dhabi, and the wider GCC, HRnow is the go-to partner for companies that want HR for startups and small businesses done right.

Our focus is on practical tools and supporting your business with everything you might need.

Just real support that helps you build a team, grow your business, and stay fully compliant along the way.

HRnow. Do business, not HR.

If you need our help do get in touch +971509663035