Hi, I am Elena, your HR & Recruitment Alchemist.

I help transform chaotic startups and scale-ups into people-powered machines.

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With 15 years in HR and recruitment, and multiple startups under my belt, I bring the magic:

⚡ Building HR from scratch
⚡ Hiring top talent fast
⚡ Creating cultures that fuel rocket-ship growth

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You know that early stage where HR is an afterthought? Exciting, messy, overwhelming.

That is where I come in.

​I dive into the beautiful chaos with founders and turn HR mayhem into a streamlined, strategic function that supports and accelerates growth. 

 

My superpower? I speak fluent "startup." I know the growing pains, the pressure, the pace. I have scaled companies from 2 to 200+ people across more than 40 nationalities in just over a year. It was magic and it worked.

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Why startups and scale-ups? Because they are built by the most exciting humans on the planet. The doers. The dreamers. The “sleep is optional” crew. These are my people. I get them. And they get results.

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My career  and clients span across different industries because what I do is industry agnostic as I cover the basics: Fintech, Blockchain, Ed-tech, Oil and Gas, Banking, Trading and beyond.

More than 100 LinkedIn recommendations say I do not just talk HR. I deliver.

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I believe people are the engine of any great company. But they need the right setup, leadership, and support to thrive. I work with founders and CEOs to turn HR into a strategic growth engine, not a paperwork department.

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I value transparency, communication, and cultures where employees feel ownership.
I build teams that are engaged, empowered, and excited for Mondays.
(Yes, that is possible.)

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If HR feels like a mess, or talent feels impossible to find, let us talk.

Whether you are a founder wondering where to begin or a CEO ready to scale, I will help turn your people operations into your competitive advantage.

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P.S. Outside of HR, you will find me globe-trotting (more than 85 countries), practicing yoga, swimming in oceans, and hanging out with my two golden retrievers. Life is short. I am here to make it count, for myself and the companies I help grow.

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“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.” – Steve Jobs

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My areas of expertise include:

• HR Setup from the Ground Up, HR Transformation & Restructuring

• Strategic & Operational Human Resources

• Startups & Scale-ups

• Technology, Ed-tech, Crypto, Fintech, Blockchain, Oil & Gas, Banking

• Talent Acquisition, Executive Search & Recruitment

• On-boarding & Off-boarding

• UAE Labor Law & HR Compliance

• Total Rewards, Benefits & Compensation

• Policies & Procedures drafting & on-boarding

• HR Leadership

• Budgeting, Payroll

• Operations, Project Management

• Digitalization & Innovation

• HRMS, HRIS, ATS, CRM

• Performance Evaluation

• Crisis Management

• Training & Development

• Employee Engagement & Company Culture

• Executive Leadership Coaching & Mentoring

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